Will Morgan and Troup Wood

Benefit: AE offers an unprecedented variety of sizes and heights.

Insight: When your clothes don’t fit, it feels like you have the wrong body. Brands should say people are perfect as they are, but instead, they make clothes that say the opposite.

Concept: Jeans for all genes! At American Eagle, people can feel good and find a fit, no matter what their mama gave ‘em. We’re celebrating inclusivity by showing that nobody has a cookie-cutter body type. Whether you have legs as tall as Taylor Swift’s, or hips as wide as Chris Hemsworth’s–or a combo of the two!–we make pants just for you and your unique, beautiful body. And to illustrate this message, we’re cutting up pictures of models and pasting them together into images of what real bodies actually look like.

Manifesto:
Why is it so hard to find jeans that fit? It’s infuriating. And for many, it’s crushing. It’s a walk of shame out of the store. A jealous glance at the mannequins with their perfect proportions. It can feel like your DNA has too many curves. Or none of the right ones. Why should brands demand your body conform to their over-priced styles? It’s time they make pants that fit you. The real you. The beautiful, curvy, tall, short, skinny, unique you… Whatever your mama gave you. It’s time they make jeans for all genes.